3 Esports Recruitment Strategies & Why They Worked for These Colleges

Marketing an esports program is no easy task. It’s important for higher education institutions to know what students are looking for, why they might choose one school over another, and how IT professionals can work with internal stakeholders to invest in programs that support recruitment. A robust esports program can become an effective marketing tool for colleges and universities, but only with thoughtful planning.
CDW•G Education Strategist, Doug Konopelko, shares common mistakes that higher education institutions make in esports programs, and how some schools avoided these pitfalls.